Design thinking done differently
We combine principles and methodologies from ethnography, phenomenology, lean startup and design research to frame human and business challenges and ground the design thinking process.
Why is this important?
Design thinking explores human experiences to inspire new ways of making sense of the world first, before exploring how these insights might lead to meaningful innovation. By adopting an orientation to research which is founded on rigour, respect and continual improvement, we empower our clients with actionable learnings and guide design thinking initiatives towards meaning formation and meaningful outcomes.
Latest from the studio journal
What We Mean by Transformative Situations
A core tenet of Dienk’s work is that we help organisations make sense of and take accountability for transformative situations through human-founded insights and design-led interventions. Here, we discuss what we mean by transformative situations and the role of design as a general social process for transforming perceived situational deficiencies into preferred situational outcomes.
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